Logically Kingston
Written by Oliver Wednesday, 18 March 2009 14:58
Kingstonlogic 2.0 is the second video release by Kingston artist Terry Lynn, and the second video directed by the Rickards Bros.
Producer ‘phred’ , a Swiss-Canadian connected Lynn’s lyrics to an Electro beat to make a first in Jamaica. In version 2.0, the colourful frenzy of Kingston comes alive with the collaboration of Terry Lynn, phred and The Rickards Bros. on the beat opus of French producer Olivier Giacomotto.
The Kingstonlogic2.0 video was screened for the first time to an audience in the streets of Waterhouse, Kingston where the entire video was shot, resulting in the unique event being covered in depth on national TV in Jamaica.
Refusing to dole out the payola ransom money that Jamaican media and radio so often demands, 1000 copies of Terry Lynn’s debut albumKingstonlogic 2.0 were instead manufactured and distributed for free across the country, and throughout impoverished neighborhoods. Each copy was emblazoned with an anti-payola message; "My music is about the people, for the people, it's about change. We will not pay media a ransom to play this for people, we are instead paying for phree copies for you".
“It's a strategy and movement that matches Terry's message and sound:honesty and change. Same goes for the debut in the streets from which it came. The new video is a culmination of a great deal of time and effort from everyone involved, including the community, to create something that looks and sounds unique in an uncompromising way." describes Russell ‘phred’ Hergert, Terry Lynn’s creative partner and head of phree music.
"To our creative team, Kingstonlogic 2.0 is much more than a music video- it is an unapologetic documentation of modern urban life in Jamaica as seen by the people who live here." - say director and editor team Peter Dean & Peter John Rickards of The Afflicted Yard.
The Rickard Bros.
More can be found at http://www.kingstonlogic.com
oliver makes this comment
Monday, 11 May 2009